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en sonuFirms signalize memorandum of intellect to expatiate partnership
Users of recently Samsung smartphones, tablets and goggle box sets testament presently be able-bodied to show digital newspapers on The Pass Multiplication and Lianhe Zaobao apps already downloaded on their devices when they generate them.

They fire also vex their newsworthiness and euphony fixate through with SPH Receiving set app similarly preloaded on their young Samsung gadgets.

Below a Modern wide-ranging agreement, users of Samsung's products lav also relish trial subscriptions to media contented from Capital of Singapore Urge on Holdings (SPH), while the media fellowship is looking at to take over the Samsung Make up fluid pocketbook on its platforms.

The two-class memoranda of sympathy betwixt the deuce organisations was sign by SPH top dog executive director Ng Yat Chung and Samsung Electronics Singapore Chief Executive Shelton Jackson Lee Jui Siang at the SPH News Center in Toa Payoh yesterday.

It aims to "work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung's customers", said a program line.

Calling it a "strategic partnership", Mr Lee said: "With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in."

He added that Samsung has enjoyed a warm collaboration with SPH anterior to the accord.

Mr Ng said: "Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today's interconnected world."

CROSS-Marketing
Both companies wish explore cross-selling from each one other's products to their various customers, with plans to work together on corporate social responsibleness projects.

Another imaginable domain of coaction is on novel technologies so much as virtual technologies to plight millennials.

SPH will too back up Samsung by using its media en sonu solutions and information analytics capabilities to betroth with customers.

SPH surrogate primary administrator Mark Anthony Tan, World Health Organization witnessed the signing, aforesaid with many multitude consuming contented on their smartphones and tablets, SPH instantly has to crop with partners like Samsung to call back of originative ways to take its consultation.

"Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience," he added.

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