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Italian outerwear maker Moncler will unveil his strategy for shaking up the world vogue calendar at the Milan Trend Week which opened on Tuesday along with his excessive-powered month-to-month “Genius” sequence.


The brainchild of Moncler, CEO and inventive director Remo Ruffini aims to disrupt the standard twice-yearly rhythm by rolling out collections as soon as a month from a team of eight headlined by Valentino’s Pierpaolo Piccioli.


All eight, who embrace Simone Rocha, Craig Inexperienced and Kei Ninomiya, will present previews of their collections in Milan, earlier than rolling them out one monthly starting within the summer time.


Fondazione Prada teams up with the Menil Assortment to explore the career of American artist William Copley


For 5 days after each present, the collections might be bought solely by a chosen companion online retailer earlier than going on sale at Moncler’s community of shops and wholesalers, in line with Vogue journal.


Milan Trend Week, a glamorous pause amid campaigning for the general election in Italy on March 4, brings collectively media, consumers and fashionistas led by Armani, Fendi, Versace, Prada and Dolce & Gabbana. The 64-present extravaganza runs until Monday, February 26. in Hong Kong celebrates Harbour Metropolis retailer openingPrada guarantees a star turn on Thursday evening with a show at its new venue in a former distillery converted by architect Rem Koolhaas. Only a choose few will attend, as the venue is not but open to the general public.


Among returning to Milan after an absence can be American Tommy Hilfiger, who will be closing the week with the final stage of his “Tommynow” collection after Los Angeles, New York and London.


The revolution that has seen style houses current men’s and women’s collections together is gaining steam, with Salvatore Ferragamo and Roberto Cavalli joining a development embraced by Gucci, Missoni, Jil Sander and Antonio Marras.


Italy’s trend sector thrivesMilan Trend Week: Brands again ‘Time for change’


Talent scouts can be on the lookout as up-and-comers Marco de Vincenzo, Arthur Arbesser and Erika Cavallini unveil their collections.


Italy’s huge vogue guns are centre-stage within the week’s exhibition masking the three a long time from 1971 to 2001 that noticed “Made in Italy” conquer the world.


The expo, which runs by way of May 6, explores how Italian fashion was impressed by art, culture and politics through the years.


Final year confirmed the strong health of Italy’s fashion sector, which noticed development of 2.5 per cent.


Is Gucci Garden value all of the hype?Turnover for textiles, clothing, leather items and sneakers totalled €64.8 billion (US$80.3 billion).


Exports were also up 4.Three per cent driven by demand from Asia, with China up 13.5 per cent and South Korea up 12.8 per cent. Russian demand surged 12.Eight per cent.


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